This would entirely depend on what you’re looking for. If you need an influencer to talk about your brand on camera, or create a stylish video, Youtube is going to be a good place to start.
If you are looking for more image pushed content, then Facebook or Instagram would be extremely useful. But, simply browsing platforms can be extremely tedious and just like searching google, if you don’t quite know what you’re looking for, this can involve a lot of trial and error.
In order to find Influencers that best match your brand’s message, you want to focus on either what your product does, and how it can best benefit an Influencer whilst standing out amongst other content. Or, you want to find an Influencer who’s content fits seamlessly with your brand and you want to be a part of.
Here’s an example so you get what we mean:
Influencers love to take pictures, be it for their Instagram, Twitter, Facebook, Snapchat, Pinterest, Google+ accounts (we hope you’re taking a note of all these) and it just so happens your company has brought out a brand new tablet, with a market leading camera. Now you’ve picked a fashion blogger, as you realise that the amount of pictures they take, could really show off the camera ability of your new tablet. What’s the benefit to the Influencer? Well you’ve just provided them with a great new tablet, with a camera that they can edit images on and upload directly to all their social media feeds. Tick. What’s the benefit to the brand? Well it just so happens that Influencers love following other Influencers, so you have great exposure on how easy your tablet is to use, as well as perfect useable examples of how good the image quality is on the camera. Tick. You also get the benefit of being a stand out brand. You’re not another fashion brand competing for the attention of the Influencer and their audience. You’ve created a great new tablet. How many other tablets are going to be on a fashion bloggers Instagram feed? See where we are going with this one? Not every product has to be an exact match, as long as there is a very tangible benefit to both the blogger and their audience.
The second option is the much more logical choice, and for ease of comparison, we will stick with the fashion blogger. This time you’re a fashion label, and you want to get your clothing in front of your Influencer’s audience. At this point, the fashion blogger is always going to be wearing clothes. but they’re not your clothes. So if they’re not talking about you, they’re potentially talking about one of your competitors. With this in mind, building a relationship with this Influencer could be the key to talking about your brand more than others.
Try by searching for brand mentions on the above social networks. Who is talking about your brand? Who is talking about your competitors? Use hashtags commonly associated with your market, for example, if you’re a beauty or make up brand, try searching for #beautyblogger or #bblogger on twitter or Instagram. Do your research and show an interest in the Influencers feed. Thank them if they speak about you, like some of their posts, make an introduction.
Now here at Parental Influence we understand that the above can be a long and drawn out process, with a lot of time taken to get your brand noticed by the right Influencers. As an Agency, we already have relationships in place with these Influencers. We know who they are talking about, and who they’d like to talk about, and make the process seamless.
Want to find some Influencers but don’t have the time? Get in touch at firstname.lastname@example.org
We’re super friendly, and we know what we’re talking about. We hope to be talking about you very shortly.
The Parental Team