Carly Ratcliffe, Author at Parental Influence

The Benefits Of Brand Advocates

August 31, 2016September 13, 2016 by Carly Ratcliffe

Carly Ratcliffe

Brand Advocates are certainly a hot topic within the Influencer Marketing conversation. We spoke about the differences between Influencers and Advocates in a previous post and thought it best to expand on the benefits of Brand Advocates and how they can effect your business. We recently spotted a…

What is Influencer Marketing?

August 24, 2016September 20, 2016 by Carly Ratcliffe

Carly Ratcliffe

The question on every marketer's lips. What is influencer marketing? One of the biggest buzz words to enter marketing since Social Media, Influencers are the new kids on the block. How you use them can make or break your digital strategy, but they are still a relatively misunderstood demographic. The…

Influencers or Advocates? What’s best for my Brand?

August 24, 2016September 13, 2016 by Carly Ratcliffe

Carly Ratcliffe

As the world of Influencer Marketing is steadily evolving, there are many new theories and terminologies which come in to force. One theory that seems to be trending at the moment is the process of turning Influencers into Brand Advocates. Are they one and the same? Are they completely different?…

Parental Influence Is Born!

July 15, 2016September 13, 2016 by Carly Ratcliffe

Carly Ratcliffe

Howdy (future collaborative) partners! Welcome to the Parental Influence blog and our very first blog post! As an Influencer Marketing Agency, we hope by now you have read through our various pages to grasp what it is that we're about, but if not let me give you the rundown... (more…)